Greetings! Peter Colman here. Thanks for 'dropping in.'

Good copy boils down to using the right words in an effective

and persuasive manner. King Solomon wrote that "A word aptly

spoken is like apples of gold in settings of silver...." (Proverbs 25:11)

I like that. And the same is true of words aptly written.

You see, words matter. But not just any words. Aristotle wrote (in his Poetics - 9.4 - 'Qualities of poetic style') that "The most important quality in diction (word choice) is clarity, provided there is no loss of dignity..." As a copywriter, my desire for you is to create persuasive copy that will attract potential clients and increase sales! You alone understand the value and uniqueness  of your product. My concern as a copywriter, is to be client-focused ... and that means understanding  who you are as a client and the particular passion that fuels your desire to succeed. my job is to make your passion and your love for your product my own.

Correct me if I'm wrong, but I suspect that that what you really need right now is a seasoned wordsmith ... someone who has the skills to take a raw idea and forge a formidable sales weapon! If I'm right, then you've come to the right place.  So here, in a nutshell, is my rock-solid promise to you: I will strive to create clear, compelling copy that's worthy of the uniqueness of your product, capable of attracting new clients, catapulting sales, and transforming your bottom line!

From lead-generating e-mail copy - and other forms of advertorial and editorial content -

to longer salesletters, newsletters and white papers, and much more ... The choice is absolutely yours. 'Your wish' is, quite literally, 'my command...'

At the end of the day, I will work tirelessly with you and for you to provide the kind of quality copy that you require and deserve to make your business succeed. That is my ironclad promise to you.

To your outrageous success!

Dr. Peter L. Colman

P.S. In the words of one extraordinary human being - legendary copywriter and communication titan - the late Herschell Gordon Lewis, to whom I shall ever be gratefully indebted: 

"...Clarity is the first commandment!"

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