| Fundraising/Sales-Letter |
$4,000 - $12,000+ |
| Direct-mail package, lead generation |
$4,000 - $ 8,250+ |
| Direct-mail package, mail order |
$4,250 - $15,500+ |
| Fundraising package – house file |
$3,200 - $ 6,400+ |
| Fundraising package – acquisition |
$3,600 - $ 7,200+ |
| Telemarketing Script |
$ 800 - $ 2,000 |
| Renewal Series |
$2,400 - $ 5,200 |
| Blanket renewal insert |
$3,200 - $ 3,600 |
| Self-mailer |
$3,200 - $ 7,600 |
| Postcard or double postcard |
$1,480 - $ 3,400 |
| Brochure |
$ 800 - $ 1,600/page |
| Newsletter |
$ 800 - $ 1,600/page |
| Feature Story |
$ .75 - $ 1.00/word |
| Press Release (1-2 pages) |
$ 800 - $ 1,400 |
| Website – home page |
$ 1,200 - $ 2,000 |
| Website – other pages |
$ 1,200 - $ 2,400/page |
| Email, short copy |
$ 1,800 - $ 3,200 |
| Email, long copy |
$ 3,200 - $ 6,400 |
| e-zine ad |
$ 800 - $ 2,800 |
| Landing page |
$ 1,500 - $ 4,000 |
| Microsite |
$ 4,000 – $ 8,000 |
| Copy critique |
$ 800 - $ 2,400 |
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Microsite - $4,000 - $8,000
A long-copy dedicated Web site designed to sell a product – such as a newsletter, e-book, or conference directly. The online equivalent of a
6 to 8-page sales letter. |
Long-copy landing page -- $2,400 - $6,400
Abbreviated version of the microsite. The online equivalent of a 2 to 4-page letter.
Used for b-to-b offers and products that require less description (e.g., software). |
Short-copy landing page -- $1,200 - $3,200
Similar to a short-copy landing page, but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information. |
Long-copy e-mail -- $3,000 - $5,600
An e-mail designed to sell a product directly by driving the recipient to a landing page.
The online equivalent of a 3 to 4-page sales letter. |
Teaser e-mail - $800 - $2,400
A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a ½ to 2-page sales-letter. |
Lead generation email -- $ 800 - $2,800
Similar to the teaser e-mail, but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information.
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Online e-mail conversion series - $ 800 - $2,000
A series of follow-up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale. |
Online ad -- $ 800 – $2,000
A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page. |
“Mail order” package #1 -- $8,000 - $16,000
Everything you need to sell a newsletter or other product online; includes a microsite or long-copy landing page with two different leads to test, three teaser e-mails, or three online ads. |
Microsite - $4,000 - $8,000
A long-copy dedicated Web site designed to sell a product – such as a newsletter, e-book, or conference directly. The online equivalent of a 6 to 8-page sales letter. |
Long-copy landing page -- $2,400 - $6,400
Abbreviated version of the microsite. The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software). |
Short-copy landing page -- $1,200 - $3,200
Similar to a short-copy landing page, but with even less descriptive product copy; a page designed primarily as an online reply form where the visitor can either order the product or (if lead generation) request a free white paper or other information. |
Long-copy e-mail -- $3,000 - $5,600
An e-mail designed to sell a product directly by driving the recipient to a landing page. The online equivalent of a 3 to 4-page sales letter. |
Teaser e-mail - $800 - $2,400
A short e-mail designed to drive the readers to a microsite or long-copy landing page where they can order the product. The online equivalent of a ½ to 2-page sales-letter. |
Lead generation email -- $ 800 - $2,800
Similar to the teaser e-mail, but the purpose is to drive the readers to a landing page or transaction page where they can request a free white paper or other information. |
Online e-mail conversion series - $ 800 - $2,000
A series of follow-up e-mail messages, sent via auto responder, designed to convert an inquiry into a sale. |
Online ad -- $ 800 – $2,000
A 100-word classified ad to run in an e-zine and drive readers to a microsite or landing page. |
“Mail order” package #1 -- $8,000 - $16,000
Everything you need to sell a newsletter or other product online; includes a microsite or long-copy landing page with two different leads to test, three teaser e-mails, or three online ads. |
Website package #2 -- $5,800 - $10,600
A small business or single product line Web site consisting of a home page and 5 to 10 additional pages. |
Ongoing site copy maintenance – 15% to 20% gross sales
For a royalty of gross sales, I remain on call to make minor tweaks and updates, and provide new test versions, at no additional fee. Copywriting of major new tests and versions may be including, depending on our agreement. |
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